Category: Digital Marketing

Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an [more…]

If you’re an Ahrefs user, you can combine our data with ChatGPT to improve your SEO. Here are some of the best use cases. 1. Fill missing [more…]

Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you’ll [more…]

Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can [more…]

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, [more…]

Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common mistakes and how [more…]

Enterprise SEO metrics are key performance indicators (KPIs) used to measure the effectiveness of your SEO efforts. Monitoring these metrics helps you prove value and [more…]

Put simply, a headless content management system (CMS) separates a website’s content from its design and code. It functions differently from a traditional CMS, like WordPress, [more…]

An enterprise SEO audit looks at large enterprise websites to find issues and opportunities that will improve rankings and visibility on search engines. The basics [more…]

For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for [more…]

I’ve finally hit the milestone: 100 blog posts for the Ahrefs blog. So, I decided to reflect on my journey. I did two Ask Me [more…]

Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our [more…]

Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck! We’ve pulled four lists from [more…]

We’ve shared many great reads in our newsletter over the last quarter. I thought it would be cool to put together a list of articles [more…]

We’ve attended dozens of SEO conferences and some aren’t all they’re cracked up to be. Here are the ones we think are worth attending in 2024. Conference When Location Sydney [more…]

International SEO is the process of optimizing your website for users in different countries and speakers of different languages. Its goal is to drive more [more…]

Free SEO tools may be limited, but you can still use them to do SEO. You just need the right ones to cover your use cases. [more…]

Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win [more…]

We conducted an SEO pricing survey with 400+ industry professionals to find out how much SEO costs today. Here are the key takeaways: Monthly retainers [more…]

A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service [more…]

PageRank (PR) is a Google algorithm that ranks web pages in search results by evaluating the number and quality of links to a page. It [more…]

A marketing channel is the way through which your message reaches your audience. Some of the most popular channels are advertising, email, social media, and [more…]

A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more [more…]

B2B content marketing is creating content—blog posts, ebooks, videos, case studies—to attract and persuade all the people involved in buying something for a business. That [more…]

SEO writing is the process of writing content to rank on search engines like Google. In this guide, you’ll learn how to create search-optimized content [more…]

Link outreach is the process of contacting other websites to ask for a backlink to your website. For example, here’s an outreach email we sent [more…]

Most SEO trends fade quickly. But some of them stick and deserve your attention. Let’s explore what those are and how to take advantage of them. [more…]

Finding a great affiliate niche that’s both low competition and profitable can sometimes seem like finding a pot of gold at the end of the [more…]

How do you start your own digital marketing agency? I asked 100+ digital marketing agency founders on X and LinkedIn to find out. Here’s how they [more…]